Jelly’s experience inside several of the most renowned agencies of the past 30 years is something everyone can learn from. He’s part creative director, part creative educator. And in the end, the world’s a better place because he’s both.

He’s convinced about 3 people will want to hear his stories. (We think its at least double that. Proof he’s not always right.) So much good stuff in here about Advertising: the early years, and how an always-on passion that fueled him way back when has morphed into a new perspective on how great work gets done today.

And yes, there’s the name. Meet David “Jelly” Helm, Principal and CD at Studio Jelly.