Glenn Cole, major ball of light & energy at 72andSunny, sat down with us over a couple beers during Design Week Portland 2016. And when you get the chance to chat up someone known not only for creating great work but also responsible for creating a great agency, you take it. Even if means doing it in front of a live audience. <Insert nervous clenched-teeth-smile emoji here.>

Glenn approaches work with a relentless sense of optimism, a practice our industry could stand more of. “The nature of what we do involves business problems, but pessimism and cynicism aren’t where you will find your advantage.” You could say optimism is not only a part of his personal brand, it’s also what’s fueled his company, its culture, even its name.

Recorded live at Grady Britton’s office, 4/20/16.