You probably owe this man a drink. Bill Borders and early creative opportunists like him literally defined the golden age of creative advertising. When ads moved from something that filled media space to something worth people’s time. Rewarding attention with a thought, a twist, a chuckle. And lo and behold, it paid off for clients, too.

Thanks to their work, we’re free to care and obsess and sweat over the details and craft like we do. To take clever turns of phrase and cool design for granted. Our business may have its hard parts, but finding ways to get an audience engaged, making them laugh, making them think, and doing that for a living? We can throw a lot of nights and weekends at that, for sure.

Recorded at Digital One’s Portland office, 12/20/15.