Danielle is Chief Creative Officer, Americas at POSSIBLE. A fitting agency name for someone who’s never settled for What Is when What Could Be was out there to be made. And who better to make it happen than her.

We talk circle-of-creative-life (girl inspired by “If you let me play,” campaign in 1995, meets female writer of that campaign at NY’s 3% Conference, becomes Facebook friends with said woman!), the joy of creating national campaigns featuring unusually narrow audiences (polygamists!), and what gender has to do with creating great work (nothing! and everything!)

Recorded beneath the velvet paintings at POSSIBLE’s Seattle office, 12/1/15.